Web Designing for E-Commerce: 5 Key Things to Remember

You’ve thought about starting your own business but weren’t sure where and how to start. You may have lit upon the idea of starting the business on the Web to reach a wider audience, but maybe you disregarded it because you know nothing about web designing Abu Dhabi.

With the growth of the role the Internet plays in people’s lives, you shouldn’t be shocked to find out just how many companies are either expanding online, or else getting started on the Web. True, an ecommerce website can be a bit complicated since it will serve as the hub of your online marketing campaign, eventually. But there are certain benefits you can only experience through an ecommerce website. 

Now, the thing about designing for an ecommerce site is that there are certain things to keep in mind if you don’t want to turn prospective customers away – and you don’t have to be a web development Abu Dhabi expert to figure them out. You just have to think like a customer. Here are a few examples.

1.      Keep the search box visible. You may have worked with the web design company Abu Dhabi you hired to come up with a really lovely layout for your catalogue, in case someone takes the time to really browse through it. That’s fine if the visitors all aren’t sure about what to buy.

However, if someone comes to your site and wants to search for a specific product, it’s best to give them the means to do so right off the bat. Or they might just hit the ‘back’ button instead of staying on your page.

2.      Use intuitive navigation. The menu at the top is usually reserved for key pages, with little ‘tidbit’ pages reached through a sidebar. Don’t just decide on a whim to switch these around, or users might end up frustrated and confused.

The same goes for filters to sort items of different colors, sizes, and so on. Don’t use fancy terms for them just because you want to, unless you’re targeting current paying customers who are already familiar with your jargon.

3.      Have clear product photos. Since your clients can’t touch the products, they have to rely only on what they see. This means they should be able to see how many pockets a bag has, how long the strap is, and if it comes in different colors. Don’t just say “comes in red, black, blue, and beige” – show it, and in as clear a photo as possible.

4.      Show the shopping cart. If the potential buyer can’t find where they have to click to purchase an item they want, they may just end up leaving your site – and you don’t want that happening. Make sure it’s visible, and that customers also know when they’ve successfully added the product to their cart. Transparency about the final cost would also fall under this; include the extra charge for shipping on the shopping cart page, rather than surprising customers with it.

5.      Update the catalogue. Whenever a product is out of stock, you’ll want to either remove it from the catalogue, or gray out the photo and add a ‘sticker’ that reads ‘out of stock’; letting customers opt for a notification once the product is in stock will keep them coming back.