A great website can be the difference between failure and
success when it comes to online marketing campaigns. If a campaign were shown
as a wheel, the website would be the hub, the center. Have you ever seen a
company Twitter account without a link to the company’s home page? It would
make no sense, right?
Whether you’re self-employed or acting as an affiliate for
other merchants, you need a good website as the headquarters for all your
online activities. Having the right products isn’t enough; you’ll need a site
that is credible, can convert potential customers, and get you the right
traffic.
It all boils down, then, to website design Dubai. There are many factors to consider when it
comes to putting the site together, in fact. The first step, then, is to pay
attention to certain steps when putting the site together.
Whether you build the website yourself, or hire a web designer, here are a few
steps you can take to enhance your website.
1.
Know your market. If you don’t know your target audience,
your market, you can’t ensure that the site actually caters to their needs. You
won’t also be able to make sure it reflects what’s important to them.
Businesspeople, for instance, would prefer professional-looking, uncluttered
sites. Teens, on the other hand, like to keep things casual.
2.
Be consistent. Your site’s overall look, design, and feel
should be kept consistent all across the board, which means the colors and
themes should be the same for all the different pages. Wouldn’t you feel
confused if you clicked a link away from a page with a cream background and
floral accents, only to find yourself on a pink page with stars?
A confused prospective client is less
likely to be converted, so avoid rattling or jarring them with disjointed
designs.
3.
Use simple navigation. People in website designing services Dubai usually put important links –
company info, a list or catalogue of products, and contact forms – at the top
of the page. Links in the sidebar usually lead to information that isn’t as
important as those in the header. Still, they’re relevant, and make the site
more interesting compared to just presenting the nitty-gritty.
Even if you want to stand out, that’s no
reason to reverse this convention. In general, use a horizontal menu for
important headings, with a drop-down or vertical menu for sub-headings and the
like.
4.
Credentials are important. Being an authority figure in your
chosen niche will go a long way to converting possible clients into paying
ones. By showing that you know what you’re talking about, you show them, too,
that they can definitely trust your services.
Make sure your site contains relevant
content that’s up to date. Include a privacy statement on every page –
especially on those that ask for personal information, and make sure to provide
legitimate contact info.
5.
Be interactive. Clients will love being able to give
feedback and ask questions when they want and need to, so make sure they can do
so easily when they visit your site for just that reason. Also tailor product
suggestions – up-selling or cross-selling certain products – based on each
customer’s preferences.
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